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Creative Recreation was officially launched in Orange County, California in the Fall of 2002. The founders of Creative Recreation noticed a huge void in the footwear market. Everyone was offering either dress shoes to be worn with a suit or athletic inspired sneakers that were considered unacceptable at most formal functions. Footwear for young professionals with style was no where to be found. Finally, two long time friends, who were already enjoying successful careers in the footwear industry, decided they would be the ones to change the game. Realizing that this generation was not going to follow in the same footsteps as the one before, Creative Recreation began their own journey. They realized early on, that being successful in today's world economy did not require wearing a suit and tie. It was just the opposite. This generation is in control of its destiny. This generation is more creative and certainly more inventive in terms of recreation; thus the stylish sneaker was born.
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