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Nooka is proud to be included in the Museum of Modern Art shops in New York and selected as finalist in the Genart awards for the accessories category for 2005. The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you're used to the new visual paradigm with a Nooka watch, you may never go back to standard analog and digital time displays for your wrist. The Nooka Name Nooka means "sleek" in Hawaiian. Nooka is the ancient Amararunk'thuh word meaning "future is now". Nooka is a contraction of "New Yorker" as pronounced with a native New York accent. Nooka is a the first part of "New York" and the last part of "Osaka"– expressing the global aesthetic of its creator, Matthew Waldman.
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