|
|
|
|
|
|
 |
 |
|
The “Y” stands for Yohji Yamamoto, the “3” represents adidas’ three signature stripes and the “-“ signifies the link between the two.
Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas have revolutionized the footwear industry, creating a new category in fashion. adidas represents sport, Yohji Yamamoto represents design. Yohji Yamamoto and adidas both symbolize true craftsmanship, and together they have developed the future in sportswear.
Yohji Yamamoto and adidas explore a more masculine approach to the themes of movement and expression. Military inspiration and sport silhouettes come together in the footwear range. Inspired by uniform silhouettes, militarism and Japanese tailoring, the aesthetic emphasizes precise proportions, fine details and the contrast of luxurious fabrics with sport functional elements.
Since September 2004, global retail success and growing demand from consumers have led Y-3 to open its own monobrand stores. In Tokyo, Yohji Yamamoto’s city of residence, the first Y-3 flagship store is located close to his own signature store. Additional stores opened during 2007 in Beijing, Manchester, Paris and Miami. The first Y-3 flagship store in New York opened in February of 2008 in the Meat Packing District. A second location followed in Soho in September 2008. Additional stores in major cities across the USA, Asia and Europe are expected to open as well.
The ongoing success of the brand can be credited to the perfect blend of adidas’ expertise and innovation in sport functionality and Yohji Yamamoto’s signature sense of style.
|
|
|
|
